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Consumer perceptions and preferences

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Image: Maxhavel, Max Havelaar Bananen, Wikimedia Commons, Public domain
Journal articles
Buy good, feel good? Evaluation of food with ethical claims
This paper uses consumer surveys from the UK and Germany to explore how the intention to purchase food with ethical claims is affected by the so-called “warm glow” of altruism, i.e. “a feeling people experience when performing an apparent altruistic act”.
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Image: Nick Youngson, Bell peppers, Picserver, Creative Commons Attribution-ShareAlike 3.0 Unported
Featured articles
Traffic light labelling of meals for health and sustainability
In two experiments where participants were asked to choose between hypothetical canteen meals, “traffic light labelling” (red, amber or green labels) of different meal options was found to shift meal choices towards those lower in carbon emissions and calorie content.
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Books
The way we eat now
This book by Bee Wilson explores how changing diets affect health, social interactions and the wider world.
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Image: Pxhere, Dish produce plate, CC0 Public Domain
Journal articles
Consumption-stage food waste reduction interventions
In this paper, FCRN members Christian Reynolds and Tom Quested review the effectiveness of different consumption-stage measures to reduce food waste. Examples of successful interventions include serving food on smaller plates (which can reduce food waste by up to 57%) and changing school nutritional guidelines (which reduced waste of vegetables by 28% because fewer students selected vegetables and those who did select vegetables ate more of them).
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Reports
Future of sustainability 2019
This report by international non-profit Forum for the Future outlines some key trends in sustainability that the authors expect will be important over the next decade. The report also aims to equip decision-makers with a greater ability to influence systems at the scale necessary to tackle global challenges.
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Reports
The future of food 2040
The National Farmers’ Union, which represents agriculture and horticulture in England and Wales, reports on the trends that might influence food production, diets and food retail in the UK over the next two decades, including edible insects, robots, vertical farming and nanoencapsulation.
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Reports
Meat analogues: Considerations for the EU
This report from the UK think-tank Chatham House explores the challenges of scaling up production and consumption of realistic plant-based meat replacements and laboratory-grown meat, both of which are intended to be indistinguishable from meat.
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News and resources
How language affects sales of plant-based menu items
The World Resources Institute has published its early findings on research into language that appeals to British and US consumers when describing plant-based foods.
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Reports
Now available in Spanish: Nordic solutions menu
The report Solutions Menu: A Nordic guide to sustainable food policy by the Nordic Food Policy Lab is now available in Spanish.
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