Please login or create an account to join the discussion.

How language affects sales of plant-based menu items

The World Resources Institute has published its early findings on research into language that appeals to British and US consumers when describing plant-based foods.

Language found to be relatively unpopular includes the phrases “meat-free”, “vegan”, “vegetarian” and phrases that emphasise restrictiveness, such as “low fat”.

Language found to be relatively popular emphasised the provenance, flavour, appearance or mouthfeel of a food.

Read the full piece here. See also the Foodsource resource What are the influences on our food choices?

Post a new comment »

Login or register to comment with your personal account. Anonymous comments require approval to be visible.
CAPTCHA
Planten