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Consumer perceptions and preferences

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Reports
Less and Better takes off - impact report by Eating Better
The UK Eating Better alliance has released an impact report detailing the progress of its Less and Better campaign (which calls for people to eat less but ‘better’ meat) during 2017 and 2018, including publications, related actions by third parties, and social media statistics.
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Image: Pengo, Mealworms. Displayed as if for human consumption in an exhibit at an aquarium, Wikimedia Commons, Creative Commons Attribution-Share Alike 3.0 Unported
Journal articles
Vegetarians, omnivores more willing than vegans to eat insects
This paper explores attitudes towards eating insects, based on a online survey of Finnish consumers. It finds that both vegetarians and omnivores are more likely than vegans to consider eating food made from insects.
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News and resources
App: More Than Carrots for restaurant ratings
FCRN member Annette Burgard has created the app More Than Carrots, which has rated 1500 London restaurants according to their number and variety of vegan and vegetarian options.
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Image: Sandstein, A chocolate-flavored multi-protein nutritional supplement milkshake (right), consisting of circa 25g protein powder (center) and 300ml milk (left), Wikimedia Commons, Creative Commons Attribution 3.0 Unported
News and resources
Protein mania: the rich world’s new diet obsession
This feature in the Guardian discusses the reasons for the current popularity of high-protein foods, explores consumption patterns between countries, and questions whether protein shakes have the same nutritional benefits as relatively unprocessed options such as salmon.
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Image: vbosica, Champagne Brindisi White, Pixabay, Pixabay license
Journal articles
Ethical consumption as a high-status practice
This paper surveyed food shoppers in Toronto to find the links between socioeconomic status and food preferences. It finds that the shoppers with the highest socioeconomic status tend to be motivated by both aesthetic and ethical concerns when choosing food.
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News and resources
Do cashless restaurants and stores exclude people?
Some businesses no longer accept cash and instead prefer card or other digital payments. This piece in The Spoon explores the ways in which cashless businesses might exclude some people, following legislation in New York City that could, if passed, force restaurants, coffee shops and stores to accept cash.
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Image: Red apple fruits, Pixabay, CC0 license
Journal articles
Consumers underestimate food emissions
People tend to underestimate the greenhouse gas emissions and energy use associated with different food types, according to this paper, but are likely to buy lower-emission food types when provided with information on greenhouse gas emissions.
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Image: Pixabay, Burger meat bread, CC0 Public Domain
Journal articles
The eco‐friendly burger? Cultured meat in context
In this paper, FCRN member Hanna Tuomisto gives an overview of the process of growing cultured meat, current developments, its environmental impacts, technical challenges, and consumer perceptions.
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News and resources
New Food Citizenship website from the Food Ethics Council
The Food Ethics Council has created a new website about food citizenship, aimed at changemakers in the food and farming system, arguing that it is easier to influence the food system when people think of themselves as citizens rather than consumers.
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