In a write-up of a meeting of its Business Forum, the Food Ethics Council asks whether the concept of “ethical consumerism” is adequate for addressing food system sustainability issues. The report points out that “ethical” can have many different meanings, that businesses can lack a cohesive sustainability strategy if they are too responsive to current trends on consumer concern, that focusing on consumers can neglect systemic problem, and that not all people can afford to prioritise ethical concerns when buying food. The report also offers some recommendations to businesses.

Animal advocacy organisation Faunalytics has released the report “Messages to overcome naturalness concerns in clean meat acceptance: primary findings”, which studied how people perceive the “naturalness” of cultured meat (also known as laboratory-grown meat) when it is described in different ways. The report found that study participants (based in the US) were more accepting of cultured meat when presented with a message about the “unnatural” conditions in which conventional meat is produced. Messages arguing that cultured meat has a “natural” side or that “naturalness” does not matter did not result in greater acceptance of cultured meat.

Irish social enterprise foodture has produced a podcast about food citizenship, featuring Anna Cura of the Food Ethics Council. Anna describes the concept of food citizenship as being a mindset where people to think about themselves as engaged citizens, not just consumers, when making food purchase choices.

This paper reports on a systematic review of grocery store interventions undertaken to evaluate their effectiveness in changing food purchasing behaviours, and to examine whether this effectiveness varied with intervention components, setting, or socioeconomic status. This is the first paper to synthesise evidence from randomised controlled trials (RCTs) in grocery stores across a wide range of intervention types.

The Better Buying Lab at the World Resources Institute has published a summary of two workshops. The workshops, which brought together over 50 people from the academic community and the food industry, identified research questions on how to increase consumption of plant-based foods by changing the language used to describe it.

This book, by Peter Jackson et al., looks at different types of convenience foods and why consumers use them, and seeks to apply its findings to policies for healthy and sustainable diets.

FCRN member Afton Halloran has edited this book, which outlines the role of edible insects in food systems around the world. Topics include nutrition, consumer acceptance, environmental impacts, using insects as animal feed and legal regulation.

Redesigning restaurant menus to promote vegetarian dishes can change behaviour, but the effect depends on how frequently customers have eaten vegetarian food in the last week, according to an online survey. Presenting vegetarian dishes as the chef’s recommendation or using more appealing menu descriptions both make infrequent eaters of vegetarian foods more likely to choose the vegetarian option (compared to a control case), and frequent eaters of vegetarian foods less likely to do so. Putting vegetarian options in a separate menu section didn’t affect the choices made by infrequent eaters of vegetarian foods, but made those who eat them frequently less likely to choose a vegetarian dish.

In this IFSTAL blog post, Harley Pope of the University of Reading addresses some of the challenges of thinking about food systems that are too complex for any one person to understand fully.