Tesco aims to increase meat replacement sales by 300%
In collaboration with WWF, the UK supermarket Tesco has announced a target of increasing sales of plant-based meat alternatives by 300% by 2025, relative to a 2018 baseline. To meet this goal, Tesco plans to introduce new plant-based products, try to keep prices affordable, work with suppliers to encourage innovation and display meat replacements alongside their animal-based equivalent.