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Flexitarianism

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A couple of bowls of vegetarian meals on a table
Letterbox
Series 4: Vegan or flexitarian - which diet is healthier?
In the quest for sustainable healthy diets, it is common to hear recommendations to reduce the amount of animal-sourced foods consumed in high-income countries. But what level of reduction is optimal for human health? For the best nutritional and health outcomes, should we be eating low-meat “flexitarian” diets, or entirely plant-based diets? In this Letterbox exchange, nutrition researcher Flaminia Ortenzi and physician Dr Tushar Mehta share their perspectives on the relative health and nutritional impacts of purely vegan diets compared to those that contain low levels of animal-sourced foods. Flaminia focuses on the nutrient density of different foods, while Tushar discusses data on the health outcomes of different diets.  
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What consumers want: a survey on European consumer attitudes towards plant-based foods with a focus on flexitarians
Reports
Nearly half of Europeans say they are eating less meat
46% of Europeans say they have reduced their meat intake, according to a survey lead by ProVeg International. The study asked over 7,500 people in ten European countries (Austria, Denmark, France, Germany, Italy, Netherlands, Poland, Romania, Spain, and the UK) about their attitudes towards plant-based foods and their current food consumption patterns.
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Image: Pxfuel, pink, white, blue, CC0 Public Domain
Journal articles
Healthy and climate-friendly diets in New Zealand
This paper by FCRN member Jono Drew investigates whether healthy and climate-friendly diets might vary from global recommendations in the context of New Zealand (using food carbon footprints specific to New Zealand, where possible). It finds that shifting diets towards whole plant foods (such as vegetables, fruits, legumes, and whole grains) and away from red and processed meat would have large health and climate benefits, consistent with recent global recommendations.
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Image: Engin Akyurt, Stir fry noodles in bowl, Pexels, Pexels License
News and resources
Opinion: Tackling climate crisis requires reshaping food system
In this opinion piece in the Guardian newspaper, Jess Fanzo and Mario Herrero argue that food producers, consumers and governments all need to make changes to help reduce the climate impact of the food system. 
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Reports
Sainsbury’s Future of Food report
This report from UK supermarket Sainsbury’s sets out predictions for how the food system might be in the years 2025, 2050 and 2169. Near-term predictions include milk made from algae, and increased numbers of flexitarian eaters, while long-term predictions include farming in inhospitable landscapes such as deserts or Mars, and personal microchip implants that tell us exactly what nutrition we need.
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Reports
White paper: Is the future of food flexitarian?
14% of Brits are “flexitarians”, i.e. they have a mixed diet that is mainly based on vegetarian foods but they occasionally eat meat, according to this white paper from the UK-based market research firm YouGov. Flexitarianism is more common among young women than other demographic groups and more common in inner London than other geographic regions.
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Resource
Sales of plant-based foods might be aided by avoiding vegan or vegetarian labels
These are two articles on a new study by researchers at the London School of Economics which showed that people who ordinarily eat meat or fish were 56 percent less likely to order dishes in a separate ‘vegetarian section’ on a menu than those same dishes when mixed with meat and fish dishes.
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Resource
Mayor de Blasio announces Meatless Monday pilot in NYC schools
New York City mayor Bill de Blasio, schools chancellor Carmen Fariña and Brooklyn borough president Eric Adams announced that 15 Brooklyn schools will participate in Meatless Mondays in spring 2018. The program will provide participating schools with healthy, all-vegetarian breakfast and lunch menus every Monday. The NYC mayor, First Lady Chirlane McCray and Gracie Mansion will also go meatless for all Monday meals.
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Photo: Loco Steve, Flickr, Creative commons licence 2.0
Resource
The simple menu innovations that can get people to order vegetarian options
This master thesis study from the London School of Economics shows how consumers are 56% less likely to order a plant-based dish when it is labelled vegetarian and categorised in a separate section on menus
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