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Consumer perceptions and preferences

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LEAP
News and resources
Blog post: Meat, diet and climate in the media
In this blog post on the Oxford Livestock, Environment and People (LEAP) website, FCRN member James Painter summarises his recent research on media coverage of animal agriculture and its links to climate change, and lab-grown (or cultured) meat as an alternative to meat eating. The research shows that media coverage of animal agriculture tends to focus on consumer responsibility as opposed to the role of governments or large farms.
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Image: AlanDavidRobb, Kelp Wave Atlantic, Pixabay, Pixabay Licence
News and resources
The possibilities and challenges of kelp
This article by FoodPrint discusses the tension between the purported environmental benefits of kelp farming and consumers’ lack of familiarity with kelp as a food, and describes “regenerative” kelp farming systems that also produce oysters, clams and mussels. It sets out several ways in which kelp can be used, including in foods such as pesto or lasagne, as well as other uses such as bioplastics, fertiliser, biofuel and animal feed.
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News and resources
Podcast: Ugly vegetables need love too
This episode of the Nordic Talks podcast series (produced by the Nordic Council of Ministers) discusses how imperfect vegetables are handled in the food industry and asks why the market for "ugly" vegetables is suddenly taking off in Norway and China.
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Image: Couleur, Glass milk white cow’s, Pixabay, Pixabay Licence
Featured articles
Political ecology of milk: Contested futures of a lively food
This paper from the Oxford Livestock, Environment and People (LEAP) programme examines the narratives that have - at different times and places - surrounded three scenarios about the future of milk and dairy: “more milk”, “better milk” and “less milk”. 
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Shutterbug75, Hamburger Burger Barbeque, Pixabay, Pixabay Licence
Journal articles
Providing information increases acceptance of cultured meat
According to this paper, participants in a survey of 193 Dutch citizens were more likely to view cultured meat favourably after they were given information about its purported benefits, compared to before they were given information. Most participants were willing to pay a premium of 37%, on average, for cultured meat over conventional meat.
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Reports
Opinions on COVID-19 and wildlife trade in five Asian markets
This report by wildlife charity WWF gives the results of a survey of people in Hong Kong, Japan, Myanmar, Thailand, and Vietnam. Respondents were asked about their sentiments on the COVID-19 outbreak in their respective country and their opinions on illegal and unregulated markets selling wildlife.
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Reports
The boundaries of plant breeding
This report from UK group Beyond GM (directed by FCRN member Pat Thomas) presents the results of a world café held in September 2019. The world café brought together people representing a wide variety of practices, beliefs and views on the subject of genome editing in plant breeding, and the conversation covered values, worldviews, ethics, regulation, citizen engagement and more.
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Image: Miguel Á. Padriñán, Closeup photo of four brown wooden spatulas with seeds, Pexels, Pexels licence
Journal articles
Potential impacts of changing US dietary advice
This paper by FCRN member Diego Rose estimates that 16% of adults in the United States might be receptive to changing their diet if national dietary guidance were to include information about environmental sustainability. It also estimates the impacts of a range of different dietary changes for those people on greenhouse gas emissions, dietary quality and dietary costs.
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Image: josemiguels, Conversation Dialogue Interview, Pixabay, Pixabay Licence
Journal articles
Public engagement on food’s climate impact
This paper, co-authored by FCRN member Christian Reynolds, discusses public engagement at the authors’ ‘Take a Bite Out of Climate Change’ stand, which used infographics, short games and displays of vertical farming and insect-based foods to encourage discussion about the climate impacts of food production.
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