Meat-eating more common in restaurants than home
Journal articles
In this paper, FCRN member Gesa Biermann uses a survey of German consumers to explore the different meanings and expectations attached to eating at home and eating in restaurants. The study shows that meat-eating is more common in restaurants than at home, for example 59% of flexitarian respondents ate more meat at a restaurant than at home. This is attributed to perceptions of eating meat in restaurants being an opportunity to treat oneself and celebrate special occasions. The paper suggests that to encourage plant-based eating in restaurants, the meaning of plant-based foods must become more aligned with notions of “the good life” (for example, relating to ideas about hospitality, generosity and pleasure).