80% of children and 95% of teenagers are not eating enough vegetables, according to the Veg Power fund recently launched by The Food Foundation. Veg Power is running a crowdfunding campaign to promote vegetable consumption among children, produce information for parents, develop contacts with industry and write a book of vegetable-centred recipes for children. Supporters include Jamie Oliver and Hugh Fearnley-Whittingstall.
Read more about Veg Power here and view the crowdfunding page here. See also the Foodsource chapter What can be done to shift eating patterns in healthier, more sustainable directions?
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