This article holds that reform is needed to secure sustainability outcomes from the MSC process. The reference for this opinion piece is: Seafood stewardship in crisis, Jennifer Jacquet, Daniel Pauly, David Ainley, Sidney Holt, Paul Dayton and Jeremy Jackson. 2010. Nature, Nature 2010 v467,28-29. doi:10.1038/467028a. It is available here. (This is a pay service.)