With an initial first-year investment of £1 million, Farm Forward is built around five core commitments that span: quality of ingredients; animal welfare standards; creating work and training opportunities for young farmers; environmental and efficiency standards; and knowledge sharing. The programme has been created in collaboration with leading farmers and agricultural experts including the National Farm Research Unit, beef and lamb industry organisation EBLEX and FAI Farms.
The programme will include:
- A training programme for young farmers, which will enable agricultural students from across the UK to complete a 12 month placement to gain experience through the whole spectrum of the agricultural supply chain, from farm to abattoir to restaurant.
- A free simple carbon calculator to help livestock farmers measure and understand how to change their working practices in order to drive greater efficiencies on their farms and improve environmental performance.
- Funding new research and innovation to encourage improvements in animal welfare standards by providing evidence and practical guidance for farmers.
To read the McDonalds press release see here.