How Mars and WRI Developed Science-based Sustainability Targets for climate, land and water

This blog on the World Resources Institute’s (WRI) website discusses their collaboration with food multinational Mars in developing science-based sustainability targets for climate, land use, and water.

The approach taken focuses on finding a business model that takes into account ecological threats and limits and adapts company strategy accordingly. WRI writes that ‘most companies set sustainability targets based on what is considered feasible or competitive rather than what is necessary to preserve Earth’s resources for future generations.’ They cite as evidence that out of 40,000 corporate sustainability reports published between 2000 and 2014, only about 5 percent mention ecological limits.

You can read the blog here.

They also outlined their methodology in a working paper: ‘From Doing Better to Doing Enough: Anchoring Corporate Sustainability Targets in Science’ which can be found here

17 Nov 2016
Research trails