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Meat

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M4F logo
Podcast episode
Presenting "M4F: Ep6. Plant-based"
Planet friendly eating or going against our nature?
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M4F logo
Podcast episode
Presenting "M4F: Ep5. Less meat"
Triple win for people, planet and animals or elitist and unrealistic?
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M4F logo
Podcast episode
Presenting "M4F: Ep4. Alternative 'meat'"
A utopian evolution or science fiction dystopia?
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M4F logo
Podcast episode
Presenting "M4F: Ep3. Efficient meat"
The only way to feed billions or the root of society's problems?
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Glass of spilt milk. Photo by Anita Jankovic via Unsplash
News and resources
Campaigners win the right to challenge the UK government for failing to cut consumption of meat and dairy products
The food system campaigners Feedback have won an appeal to challenge the legality of the UK’s Food Strategy, which was published by the Department of Environment, Food and Rural Affairs in June 2022. The campaigners argue that the strategy is unlawful for failing to take into account duties to cut greenhouse gas emissions.
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M4F logo
Podcast episode
Presenting "M4F: Ep2. A complicated relationship with meat"
How values, emotions, and where we live impact our views on meat.
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Four cows stick their heads between the rails of their enclosure. Photo from Pexels.
News and resources
Inside big beef’s climate messaging machine: confuse, defend and downplay
This article from The Guardian discusses the lobbying, media, and marketing tactics employed by the US beef industry to safeguard its interests. The author Joe Fassler highlights the industry’s use of extensive networks and resources to promote potentially misleading claims around the sustainability of beef production and consumption and contrasts it with scientific evidence showing beef on average to be the single most climate damaging food in terms of greenhouse gas emissions. Ultimately, this article asserts that the US beef industry is engaged in “an all-out public relations war to pre-empt environmental criticisms” in order to maintain a hold over consumers.
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M4F logo
Podcast episode
Presenting "Meat: the four futures"
What we eat and don't eat, isn't only a scientific question - it's an emotional and ethical one.
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Three-dimensional YouTube logo by Alexander Shatov via Unsplash.
Journal articles
What’s cooking? The normalization of meat in YouTube recipe videos consumed by South Asian British Muslims
The 'meat paradox' is defined as enjoying meat whilst disapproving of animals suffering or being killed. This study looked into how social media videos and TV cookery programmes can influence viewers to overcome the meat paradox. The authors chose to look specifically at British Muslims because studies suggest they are a group whose eating habits are significantly influenced by such media types and also consume more meat per capita than the national average.
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