This paper addresses the relationship between meat eating and climate change focusing on motivational explanations of environmentally-relevant consumer behavior. Based on a sample of 1083 Dutch consumers, it examines their responses to the idea that they can make a big difference to nature and climate protection by choosing one or more meals without meat every week.

Consumers influence climate change through their consumption patterns and their support or dismissal of climate mitigation policy measures. Both climate-friendly actions and policy support comprise a broad range of options, which vary in manifold ways and, therefore, might be influenced by different factors.

New work undertaken by a team at Wageningen University in the Netherlands suggests that many Dutch consumers are interested in reducing their meat consumption without completely becoming vegetarian. The new data find more than three-quarters of consumers questioned have at least one ‘meat free’ day per week and 40% report at least three meat free days per week. The Dutch researchers claim that this trend of flexitarianism is emerging for other nations throughout Europe.

A study in Psychological Science examined the effect certain communication strategies have on pressing social issues. The study found that public campaigns that call upon people to think and act interdependently (as opposed to independently) may be counterproductive for many Americans. The experiments demonstrated that a person’s way of thinking and motivation to act are deeply tied to the cultural frameworks that shape their social worlds, findings that have important implications for those working to promote social and behavioral change.

The Institution of Mechanical Engineers (IMECHE) has produced a report entitled “Global Food Waste Not, Want Not,” which highlights the challenge of feeding a growing population, in a world where up to 50% of food is wasted. The report looks at where food waste takes place, the need to produce more food with finite resources (land use, water, and energy), and provides recommendations as to what the engineering should do to yield greater productivity.

This report presents findings based on an interdisciplinary systems level scenario approach designed specifically to address complex societal problems. The project was funded by the Sustainable Consumption Institute to explore how the UK food system may develop and change in response to futures bounded by more or less extreme climate impacts and emission cuts. The UK is taken as a case study to explore suites of possible futures that address adaptation, mitigation and demand.

A study by the Institute of Fiscal Studies at the University of Manchester has looked at the effect of the recession on households’ food purchasing patterns.