The findings of this study are unlikely to surprise anyone – the research is based on experiments carried out in the US and the UK and finds that there is a strong connection in people’s minds between eating meat—especially muscle meat, like steak—and masculinity.

FCRN member Chris Foster has recently co-authored this paper, which argues that a focus on ‘greening’ individual products without changing the wider socio-economic context within which products are produced, marketed and consumed is likely to achieve very little.

This study was written by Tim Horton and Natan Doron and published by the Joseph Rowntree Foundation.  Through a series of focus groups, it explores ways that people's sense of fairness around sustainable consumption and climate change could be used to build public support for behaviour change and sustainability policies.

If you only read one report highlighted in this section – read this.  It’s a study commissioned by the Committee on Climate Change as supporting research for the publication of its latest Annual Report and is a really fascinating piece of work.