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Consumer perceptions and preferences

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Image: alleksana, Burger on white ceramic plate, Pexels, Pexels Licence
Journal articles
How does the UK media talk about meat and health?
This paper by researchers at Oxford’s Livestock, Environment and People (LEAP) programme studies how meat and health are represented in eight UK news websites. It finds a variety of both pro- and anti-meat narratives, with 50.8% of articles assessed having a neutral stance towards meat, 29.7% being anti-meat and 19.5% being pro-meat.
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Image: Anna Shvets ,Woman in yellow Tshirt, Pexels, Pexels Licence
Journal articles
Implementing environmental labelling of food products in France
This paper, co-authored by TABLE community member Hayo van der Werf, discusses which environmental issues, data, methods, formats and so on should be used in the environmental labelling of food in France. The motivation for the paper was to consider how the French government’s recent requirements to introduce environmental food labelling can provide relevant information that is feasible to gather.
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Image: Michael Schiffer, scope image, Unsplash, Unsplash Licence
Essay
The Politics of Disgust: What future for protein?
About the author: Rob Percival is the author of The Meat Paradox: Eating, Empathy and the Future of Meat. He works for the Soil Association as Head of Food Policy, leading the organisation’s advocacy on dietary change.
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Food Information, Communication and Education
Books
Food Information, Communication and Education
Using European case studies, this book examines how knowledge about food is transmitted and circulated by a wide range of actors, including textbooks, the press, cookery classes, social media, bloggers, marketers, and so on.
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Image: 12019, Ireland Sheep Lambs, Pixabay, Pixabay Licence
Journal articles
Age-related differences in the moral view of animals
This paper explores how people’s moral views towards different animals change between childhood and adulthood. Based on surveys with participants in the UK, children were found to be less likely than adults to show speciesism (defined as assigning moral worth to beings based on their species), less likely to categorise farm animals as food as opposed to as pets, more likely to think farm animals should be treated better (than adults would treat them), and less likely to think it is morally acceptable to eat meat or animal products. The authors hypothesise that people learn to reconcile inner moral conflicts about eating animal products by forming a hierarchy in which some animals are given a lower moral standing.
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Food Standards Agency
Reports
Four Food Standards Agency reports on food choice
The UK’s Food Standards Agency has published four reports reviewing the evidence on factors that influence food consumption behaviours. They cover interventions to reduce salt, fat and sugar consumption; public views of and influences on meat and dairy consumption; and the psychologies of food choice.
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Sub Standard
Reports
Red Tractor standards are failing to drive pesticide reduction
This report by the Nature Friendly Farming Network, Pesticide Action Network UK and RSPB finds that the UK’s “Red Tractor” food standards label fails to support farmers in reducing pesticide use. It also reports a gap in perceptions of the Red Tractor label between retailers and consumers: retailers see the label as only a guarantee that farmers adhere to national pesticide regulations, while consumers are under the impression that the label indicates more sustainable production practices. The report includes excerpts of a response from Red Tractor.
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Image: Valeria Boltneva, Ham burger with vegetables, Pexels, Pexels Licence
Journal articles
“We have to keep it a secret” – Meat consumption in India
This study interviews urban Indians, mainly people living in Mumbai, on their meat consumption habits. It finds that there is a difference between public and private eating patterns, because of the social stigma attached to eating meat despite rising consumption.
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Image: Einladung_zum_Essen, Salad chickpeas orange, Pixabay, Pixabay Licence
Journal articles
Interventions that influence animal-product consumption
This paper reviews the evidence on interventions that can increase or decrease consumption of animal-source foods. It finds that providing information on the environmental impacts of meat can reduce consumption, as can - to a more limited extent - providing information on health and animal welfare impacts, emphasising social norms such as trends towards plant-based eating, and reducing meat portion sizes.
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