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Consumer perceptions and preferences

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Book: Everyday lifestyles and sustainability: The environmental impact of doing the same things differently
This book, edited by Fabricio Chicca, Brenda Vale and Robert Vale, calculates the environmental impacts of lifestyles around the world. FCRN readers may be particularly interested in Chapter 10, which looks at food.
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Image: Jeremy Noble, Roast, Flickr, Creative Commons Attribution 2.0 Generic
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Pursuing a low meat diet to improve both health and sustainability: How can we use the frames that shape our meals?
In this paper, the authors conducted a review of numerous studies to examine the content, advantages and limitations of a frame-based approach to assist consumers in reducing their intake of conventional meat (e.g. eating less meat or different meat, such as organic or certified for animal welfare or environmental impact). Particularly, they want to evaluate whether behaviour can be shifted by creating new frames and to identify frames that can bridge a transition by highlighting ‘push’ factors away from routine meat eating, or ‘pull’ factors towards encouraging the consumption of alternatives.
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News: Greenpeace launches campaign to halve meat and dairy consumption by 2050
Greenpeace is calling for global meat and dairy consumption to be halved by 2050, citing climate change, the health benefits of plant-based foods and the association of animal farming with antimicrobial resistance.
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Image: Stacy Spensley, creamy pasta bake, Flickr, Creative Commons Attribution 2.0 Generic
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How effective are messages and their characteristics in changing behavioural intentions to substitute plant-based foods for red meat? The mediating role of prior beliefs
In this study, researchers investigated two message strategies – message framing and the refutation of misinformation – to evaluate their effectiveness in persuading consumers to reduce meat consumption and increase the intake of plant-based alternatives. The study also takes into account people’s prior beliefs (previous knowledge or factual beliefs) about the health and climate impacts of red meat consumption.
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Image: Jorge Franganillo, Drowning by numbers, Flickr, Creative Commons Attribution 2.0 Generic
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The inside story of how an Ivy League food scientist turned shoddy data into viral studies
This Buzzfeed story follows allegations that a Cornell researcher published studies obtained through the scientifically dubious method of ‘p-hacking’.
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Image: sugree, canteen, Flickr, Creative Commons Attribution-ShareAlike 2.0 Generic
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Developing a sustainable food strategy for large organizations: The importance of context in shaping procurement and consumption practices
In this paper, FCRN member Dr Gary Goggins discusses factors that affect how organisations develop sustainable food strategies and sets out opportunities and constraints that apply across a range of organisations.
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Book: Meat makes people powerful: a global history of the modern era
Wilson Warren outlines the history of how meat became so popular, with a particular focus on government influences on meat-eating in East Asia.
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Image: stu_spivack, hummus, Flickr, Creative Commons Attribution-ShareAlike 2.0 Generic
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Conservatism predicts lapses from vegetarian/vegan diets to meat consumption (through lower social justice concerns and social support)
In this article, researchers aim to understand the factors predicting why people return to eating meat after adopting a non-meat diet. Since past research shows that political ideologies play a role in predicting meat consumption, the researchers’ focus is investigating to what extent these ideologies predict lapsing from vegan/vegetarian diets.
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Book: Handbook of research on social marketing and its influence on animal origin food product consumption
This book, edited by Diana Bogueva, Dora Marinova and Talia Raphaely, explores how social marketing (which tries to change behaviours for the common good) can impact consumption of and attitudes towards animal products.
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