In this post on the Defra Sustainable development Scene, Toby Pickard, Senior Sustainability Analyst at the Institute of Grocery Distribution (IGD) in the UK, looks at shopper attitudes towards achieving a sustainable diet, the challenges surrounding this and the implications for the food and consumer goods industry.

This evidence review, commissioned by DEFRA and undertaken by the consultancy Best Foot Forward, critically assesses and summarises data around two key objectives: What are the ‘hotspots’ (i.e. points of greatest environmental impact) along the food consumer journey? What mechanisms are available and most effective for influencing consumer behaviour at those hotspots?