Details as follows: According to many authorities the impact of humanity on the earth is already overshooting the earth’s capacity to supply humanity’s needs. This is an unsustainable position. This book does not focus on the problem but on the solution, by showing what it is like to live within a fair earth share ecological footprint.

A report by the UK consumer group Which? calls for a new approach to how food issues are handled to give consumer interests much greater priority, based on: Strong Government leadership and a clear food strategy; Effective consumer engagement on food issues;

This paper addresses the relationship between meat eating and climate change focusing on motivational explanations of environmentally-relevant consumer behavior. Based on a sample of 1083 Dutch consumers, it examines their responses to the idea that they can make a big difference to nature and climate protection by choosing one or more meals without meat every week.

Consumers influence climate change through their consumption patterns and their support or dismissal of climate mitigation policy measures. Both climate-friendly actions and policy support comprise a broad range of options, which vary in manifold ways and, therefore, might be influenced by different factors.

This is a very interesting study. It’s based on a very small set of interviews - 16 people who self-identified as deliberately trying to live a lower-carbon lifestyle because of concern about climate change – and so its findings don’t necessarily apply to other people living in lower carbon ways.

New work undertaken by a team at Wageningen University in the Netherlands suggests that many Dutch consumers are interested in reducing their meat consumption without completely becoming vegetarian. The new data find more than three-quarters of consumers questioned have at least one ‘meat free’ day per week and 40% report at least three meat free days per week. The Dutch researchers claim that this trend of flexitarianism is emerging for other nations throughout Europe.

A study in Psychological Science examined the effect certain communication strategies have on pressing social issues. The study found that public campaigns that call upon people to think and act interdependently (as opposed to independently) may be counterproductive for many Americans. The experiments demonstrated that a person’s way of thinking and motivation to act are deeply tied to the cultural frameworks that shape their social worlds, findings that have important implications for those working to promote social and behavioral change.

A new book by Dr. Adam Corner, entitled Promoting Sustainable Behavior: A Practical Guide To What Works, explores individual and societal behaviors linked to climate change and offers recommendations on how to achieve a sustainable campaign that creates a lasting change in behaviour.