Going green to be seen: Status, reputation, and conspicuous conservation
Resource
Griskevicius, V., Tybur, J. M., & Van den Bergh, B. (in press). "Going green to be seen: Status, reputation, and conspicuous conservation." Journal of Personality and Social Psychology.
Why do people purchase proenvironmental “green” products? This paper argues that buying such products can be construed as altruistic, since green products often cost more and are of lower quality than their conventional counterparts, but green goods benefit the environment for everyone.