In October 2008 the National Farmers Union launched a campaign and accompanying report entitled Why Science Matters for Farming. It sets out the role that scientific research has played and continues to play in improving food productivity and sustainability, with case studies, and highlights why science matters for farming in coming years.

In July 2007 Cadbury Schweppes pledged a 50% reduction of net absolute carbon emissions by 2020. It plans to do this through a "balanced programme of saving, switching and, as a last resort, off-setting". (Saving involves energy efficient measures and the use of CHP type technologies; switching involves the use of renewable power sources while carbon offsetting involves both the buying of carbon credits via the EU Emissions Trading Scheme and offsetting as it is commonly defined). More specifically, Cadbury Schweppes has set the following targets:

The IPPR, and RSPB have published their joint report on the feasibility and costs of achieving an 80% cut in carbon emissions in the UK by 2050, based on modelling from Imperial College and the PSI (using the models developed for the Stern Review and the Energy White Paper).