Our food system is broken and young people are paying the price with their health. Children are growing up in a food environment awash with highly processed unhealthy food and drinks, with food giants targeting young children with cute cuddly marketing tactics and bombarding teenagers and young adults with predatory marketing tactics. It’s become so normal that junk food is the cultural wallpaper in the lives of young people growing up in the UK. And it’s creating a preventable health crisis with over a third of 10/11 year olds facing an increased risk of food related illnesses in their futures.1 The current food system is largely dominated by multinational food businesses, turning over billions every year. Food giants say they are part of the solution. But how far do their actions match their words? We started by investigating the 10 biggest global food and drink businesses operating in the UK and looking at their sales of packaged food and drinks products.