Episode summary
After several hype years, plant-based and cultivated meat have faced growing skepticism. Lately, the media has written obituaries. And the market value is declining. Bruce Friedrich, founder and president of the Good Food Institute, offers a different view: the long view.
Friedrich joined clean energy reporter David Roberts on the Volts podcast to discuss his new book, Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future. It’s an honest conversation about a difficult topic, that's well worth listening to. Shared here on Feed with permission.
About Bruce Friedrich
Bruce Friedrich is founder & president of the Good Food Institute, a global science think tank that is focused on alternative meats. Climate charity evaluator Giving Green has selected GFI as a top climate charity for impact every year for the past five years.
Publishers Weekly included Bruce’s new book Meat on its list of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.” The book is also endorsed by Nobel Laureate in economics Michael Kremer, former UNFCCC head Christiana Figueres, primatologist Jane Goodall, scifi author Kim Stanley Robinson, and others. See MeatBook.org.
About Volts
Volts is a podcast about leaving fossil fuels behind. David Roberts has been reporting on and explaining clean-energy topics for almost 20 years. Volts is designed so that anyone can jump right in. Each episode is self-contained, but the topics are admittedly interconnected and they build upon one another. Where to start?
Link to the original episode and transcript here.
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