In their book Feed the People, Jan Dutkiewicz and Gabriel Rosenberg argue that a better food system means making the average meal for the average American healthier, more sustainable, and more affordable, but also delicious. That means taking what works with the food system, such as mass-produced, cheap, and abundant staples, and doing away with what doesn’t, like noxious factory farms and agricultural exceptionalism laws. In this talk, they explain why many feel-good and bespoke food systems solutions are red herrings and why real food systems solutions must be pragmatic and effective at scale.