This role leads all aspects of Foodrise’s communications, ensuring our campaigns reach key audiences, drive systemic change in the food system and achieve our new strategic goals:

• Dismantling the animal industrial complex and supporting the transition to plant-rich food
• Eroding the social licence of large supermarkets and building alternative food economies

You will develop and implement a media and communications strategy, build our media profile, oversee digital channels, and act as guardian of our brand. This includes centring communities at the heart of campaigns, building our public profile with key audiences including journalists, developing our range of allies, reflecting our understanding of historical injustice in the food system, and fostering an experimentation and learning culture. This role will also oversee all website and social media channels, working collaboratively with colleagues to ensure communications are built into campaigns from the outset to enhance reach and potential.

This role would suit an experienced communications professional who is excited to think deeply about the way communications can support systemic change in the food sector. Experience with managing relationships with journalists and media outlets, identifying and pursuing stories, managing change, and contributing to organisational learning will be critical.

Job Description

Media Relations & Press

• Developing our media and communications strategy to meet our new strategic objectives.
• Building relationships with journalists and social media professionals.
• Identifying and developing new hooks and stories to pitch to the media from across Foodrise’s portfolio of work. Pitching these stories to key journalists alongside campaigners where relevant.
• Drafting media materials including pitch documents, press releases and Q&A documents.
• Supporting senior staff in drafting of quotes and opinion pieces.
• Preparing colleagues ahead of media interviews.
• Managing external PR support where relevant.

Brand & Channels

• Develop a social media strategy and oversee its implementation, coordinating across our campaigns.
• Overseeing our communications channels, working with other staff and external consultants to ensure our channels reflect the diversity of Foodrise’s work and contribute to meeting our strategic objectives.
• Overseeing our Engaging Networks software and exploring transitioning to a new system.
• Acting as guardian of Foodrise’s brand and ensuring its consistent application to every aspect of our communications work.

Communications in Foodrise’s Wider Work

• Advising and working with campaigners to ensure communications and public visibility are at the heart of all of Foodrise’s work.
• Acting as a quality controller and adviser on all communications outputs from across the team to ensure that form and content are as consistent, effective and creative as possible.
• Managing sub-contractors as necessary to deliver high-quality content in a timely manner.
• Ensure all our communications reflect our approach to anti-oppressive practiceMonitoring and tracking impact of Foodrise’s communications outputs.
• Managing the communications budget.
• Ensuring all communications reflect organisational policies and GDPR.
• Any other relevant tasks as requested by senior colleagues to support the organisation and further our objectives.