A new book by Dr. Adam Corner, entitled Promoting Sustainable Behavior: A Practical Guide To What Works, explores individual and societal behaviors linked to climate change and offers recommendations on how to achieve a sustainable campaign that creates a lasting change in behaviour.

This study was written by Tim Horton and Natan Doron and published by the Joseph Rowntree Foundation.  Through a series of focus groups, it explores ways that people's sense of fairness around sustainable consumption and climate change could be used to build public support for behaviour change and sustainability policies.