This paper addresses cultural barriers to achieving sustainability and health objectives. Previous research has suggested that meat eating and masculinity are closely associated in many people’s minds; this paper looks at whether there are differences between ethnic groups in how this association is perceived. The three ethnic groups it looks at are the native Dutch, Chinese-Dutch and the Turkish-Dutch. The paper argues that less traditional framings of masculinity seem to contribute to more healthy/sustainable food preferences with respect to meat.  Based on a survey of attitudes it finds that the Turkish-Dutch community are more traditional than the Chinese-Dutch and the native Dutch communities; and that the strongest meat–masculinity link was found among the Turkish men while the weakest meat–masculinity link was found among the native Dutch.

Beef has now been banned in the state of Maharashtra in India. India is a country where 80% of the population is Hindu, and where cows are revered.  The ban has generated much criticism and the hashtag #BeefBan has fast become one of the world's top trending hashtags.

BBSRC - Biotechnology and Biological Sciences Research Council has released a report on sustainable intensification (SI) together with an invitation for interested parties to comment. Responses received will be taken into account in addressing the group’s recommendations.

Despite being known for its large population of devout vegetarians, India is home to the world’s largest herd of cattle and is the world’s fourth largest exporter of beef, behind only the obvious behemoths, the US, Brazil and China.