“Figuring Out the Food Consumer” Food research Collaboration blog-post
In this blog-post, various archetypes or tropes of consumers are portrayed and scrutinized. General claims about consumer behaviour that pervade the discourse of food politics are discussed and three archetypes are identified. The author, Dr Ben Richardson from the Department of Politics and International Studies at University of Warwick, describes and questions both the figures of the food consumer being presented to us and the ideological projects with which they are associated.