The UK’s Eating Better alliance has launched a new video exploring how to eat “Less and better” meat, where the alliance defines “better” as being better for the environment, health and food workers. The video explains several different labels that can be found on meat, including the Red Tractor, organic, free range, and RSPCA assured.

The report investigates consumers’ meat eating patterns, the relationship with BMI, and their willingness to eat less meat or to eat meat that they may perceive to be ‘better’ in some way – eg. organic or free range.