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UK Government develops new consistent nutritional labelling scheme
The UK’s Department of Health has launched a new, standardised but voluntary labelling scheme for displaying nutritional information on food products, the aim being to make make it easier for people to make healthier choices. The system when it goes on display will combine red, amber, green colour-coding and nutritional information to show how much fat, saturated fat, salt and sugar, and calories are in food products.
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Green Food Labels Make Nutrition-Poor Food Seem Healthy
This is interesting, although not perhaps surprising, study finding that consumers are more likely to perceive an unhealthy food such as a candy bar as more healthful when it has a green coloured calorie label compared with when it had a red one - even though the number of calories are the same. And green coloured labels increase the perceived healthfulness of foods, especially among consumers who place high importance on healthy eating.
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