WWF and the Food Ethics Council have jointly published a report which explores the whole idea of eating “less but better” meat.

New work undertaken by a team at Wageningen University in the Netherlands suggests that many Dutch consumers are interested in reducing their meat consumption without completely becoming vegetarian. The new data find more than three-quarters of consumers questioned have at least one ‘meat free’ day per week and 40% report at least three meat free days per week. The Dutch researchers claim that this trend of flexitarianism is emerging for other nations throughout Europe.

Oxfam have published a new report entitled ‘The Food Transformation’. This report, written by Brook Lyndhurst, examines the global food system and the social and environmental injustices inherent in it, and at the potential of consumer action to effect change. 

WWF has released its Livewell report, that looks at whether it is possible to eat a diet that is both lower in GHG emissions and more nutritionally balanced than current dietary norms in the UK.