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Consumer perceptions and preferences

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Reports
Guiding diners toward plant-rich dishes in food service
In this report, the global non-profit World Resources Institute lists 23 ways in which the food service sector could encourage diners to choose dishes that contain more plants and less ruminant meat.
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Journal articles
UK attitudes towards vegetarian and vegan diets
According to this paper, most meat-eaters think that vegetarian and vegan diets are ethical, good for the environment, healthy and socially acceptable, but also tend to believe that these diets are difficult, not tasty, inconvenient and expensive. Vegetarian diets tend to be viewed more positively than vegan diets across all measures included in the survey, except for ethical considerations and the environment, where vegan and vegetarian diets are viewed equally.
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Reports
Catering to the climate: Earth-friendly menus at events
This report from the US nonprofit Centre for Biological Diversity quantifies the environmental impacts (climate, habitat loss and water use) of caterers or events planners switching from a “conventional American dining menu” (including dairy, beef and other meats) to a mostly plant-based alternative menu. 
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Reports
Climate change likely to stress Canadian food system
This report from Dalhousie University and the University of Guelph tracks changes in food prices in Canada. It finds that prices in some food categories were impacted by environmental events, including an unexpected 5% increase in fish prices due to warming oceans. It also predicts that consumers will put strong pressure on food producers to avoid single-use plastic packaging, and that the Canadian food system is likely to be stressed by climate change, such as through  droughts, forest fires and heavy precipitation.
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Reports
UK food shoppers care about ethical and sustainable food
This report by Lloyd’s Register (a UK-based provider of professional services for engineering) surveyed 1000 UK shoppers. It finds that one in three shoppers are concerned about food safety, only 19% are very confident that the vegetarian or vegan food they eat does not contain meat, nearly two thirds of people sometimes check the country of origin of food they buy, and 85% of shoppers think it is fairly or very important for supermarkets to source their products ethically and sustainably.
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Reports
Meat-eating habits and climate concern in British youth
According to a survey by UK NGO Eating Better, 63% of 11 to 18 year olds in the UK see the environment and climate change as the top concern for the UK at the moment. While most do not want to change their levels of meat consumption, 29% of those who do eat meat would like to reduce their consumption.
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Image: Pxhere, Smartphone hand, CC0 Public Domain
Journal articles
Twitter backlash to the EAT-Lancet planetary health diet
This paper analyses the Twitter reactions to the diet proposed by the EAT-Lancet Commission on healthy diets from sustainable food systems, focusing on the #yes2meat hashtag as well as the official #EATLancet hashtag. The study found a sizable countermovement that was sceptical of the EAT-Lancet dietary recommendations, with the #yes2meat term becoming prominent around one week before the EAT-Lancet report was launched.
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Reports
Food waste in Dutch households in 2019
This report by FCRN member Corné van Dooren finds that food waste per person in Dutch households has decreased by 29% between 2010 and 2019. The findings are based on measurements of waste from a sample of households. 
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News and resources
GGDOT games on food and climate
The Greenhouse Gas and Dietary choices Open source Toolkit (GGDOT) project funded by N8 Agrifood has launched two games about for public engagement on food and climate. The Climate Food Challenge is a single-player online game while the climate food flashcards can be printed off for two players to use. Both involve comparing the carbon footprint of different food types.
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