What is the role of food advertising in the context of net zero? In this blog post, Trish Fisher summarises a recent TABLE debate and reflects on the issue of greenwashing, alternative economic models such as B-corporations, government regulation of sustainability claims, and the challenges for the advertising industry of redefining a “good life” that is compatible with sustainability goals. This blog post is written by Trish Fisher, an intern at TABLE working on multiple projects. Currently, she is a graduate student at the University of Michigan pursuing dual master’s degrees in public policy and public health. Trish’s research interests lie at the intersection of climate, food, and health policy.