In this piece, FCRN member Neil Chalmers discusses a recent paper he co-authored with Matthew Brander (University of Edinburgh Business School) and Cesar Revoredo-Giha (Scotland’s Rural College (SRUC) published in The International Journal of Life Cycle Assessment.Neil is studying a PhD titled “Demand for low carbon food products” at the University of Edinburgh. Neil was educated at the University of Stirling where he received a BA (Hons) in Economics. He then moved to Denmark and received an MSc in Agricultural Economics from the University of Copenhagen. His main interests are the economics of consumer behaviour and carbon policy and modelling the likely effects of agricultural and environmental policy. Neil has also completed an internship with the Scottish Agricultural College focusing on modelling policy implications for Scotland.