Dr Matt Reed is a sociologist who, before a career in researching the links between technology, farming and food, worked in the food service industry. Dr Dan Keech spent many years working in food NGOs before becoming a researcher with a particular interest in cultural change around food. Prof Damian Maye is a rural geographer with a keen interest in agri-food studies, increasingly focused on questions about meat, and he has fond memories of working at a supermarket deli counter as a student. All three are part of the Countryside and Community Research Institute at The University of Gloucestershire.