Martin Rowe is the co-founder and publisher at Lantern Books. For the last three years, he has followed the development of a new generation of plant-based meat and dairy analogues, as well as that of cultured or “clean” meat. Drawing on research encapsulated in his paper, Beyond the Impossible: The Future of Plant-based and Cellular Meat and Dairy, which he wrote for Brighter Green and the Vegan America Project, Rowe notes some of the challenges accompanying these developments in the food, environmental, and technological spaces.