Job Purpose

• To help make SFM the destination for media as the voice for food in schools
• To help increase media coverage for our work across all platforms (print, TV/Radio, digital)
• To develop and maintain our vibrant social media presence
   

Key Tasks include

• Writing and reviewing editorial, case study and blog content to maintain SFM’s voice
• Work with our Web Developer to maintain the School Food Matters website
• Diary planning to make best use of events and media moments to highlight our work in the media
• Helping to maintain up-to-date and accurate records of media contacts on Airtable
• Produce, edit and co-ordinate video and visual content across SFM’s projects
• Working closely with the Chief Executive on media campaigns
• Ensuring that we maintain a vibrant social media presence (BlueSky, Linkedin, Instagram, and Facebook)
• Managing and maintaining our photo library (Google photos)
• Ensure website is up to date by liaising with project teams for new content
• Understanding and disseminating new processes and functionality of the new website
• Managing our Google Ad grant and ensuring that our ads remain effective
• Tracking our impact on social media and preparing media reports for Trustee Meetings (four per year)
• Liaising with partner organisations for joint marketing of our projects
• Working with the Chief Executive to produce and distribute our newsletters
• Adding press articles to the website and social media
• Maintaining the ethos of the charity and positively promoting our work at all times
• Keeping up to date with safeguarding requirements and reporting procedures
• The Senior Press and Communications Officer will also undertake any other tasks relevant to the affairs of SFM
  that may arise from time to time. Therefore, being flexible and approaching the job with an open and positive
  mindset is essential!

Person Specification

Essential

• Exceptional oral and written communication skills in fluent spoken and written English, with strong attention to
  detail and the ability to translate complex data and policies into accessible language and engaging stories and
  communication materials
• Experience of getting media coverage
• Strong understanding of using social media to engage audiences and achieve campaign goals
• An eye for design and strong grasp of branding, with experience creating visuals using tools like Canva
• Comfortable using content management systems (CMS) to publish and manage web content — we use Drupal
• General knowledge of issues around school food, children’s health and food education
• Ability to work independently, with high levels of self-motivation
• Good project management, time management and organisational skills and the ability to work under pressure
  and to meet deadlines
• Energy, enthusiasm, creativity and tenacity

Desirable

• Experience of working within a network or coalition of campaigning organisations
• Established contacts with media outlets/journalists/bloggers
• Digital campaigning and social networking skills
• Experience writing news articles and blog posts with clear structure, purpose and an engaging narrative
• Skills in capturing and editing photo and/or video content to support communications work
• Experience managing or supervising team members to deliver communications projects effectively

Applying for this Job

Once you have thoroughly read this job description and had a careful look at our website, our charter, and our five
year strategy, please complete the application form here. The electronic form can be saved but you may also find it
helpful to use the word document here as a template.

Applications must be submitted by midnight on Sunday 17 August 2025. Interviews will be held at our offices at The Bridge, 7b Parkshot, London TW9 2RD on Friday 12 September 2025.