This paper looks at the attitudes of different consumer segments to reducing meat consumption / consuming alternatives to meat consumption. It finds that general awareness of the environmental impacts of meat consumption is fairly low, and that while there is some acceptance of consuming less meat or consuming alternatives, this is not the case for all consumers and varies by consumer segment.

WWF and the Food Ethics Council have jointly published a report which explores the whole idea of eating “less but better” meat.

New work undertaken by a team at Wageningen University in the Netherlands suggests that many Dutch consumers are interested in reducing their meat consumption without completely becoming vegetarian. The new data find more than three-quarters of consumers questioned have at least one ‘meat free’ day per week and 40% report at least three meat free days per week. The Dutch researchers claim that this trend of flexitarianism is emerging for other nations throughout Europe.

The European Commission has released a report entitled: Prospects for Agricultural Markets and Income in the EU from 2012-2022.  The report predicts that total meat production in the EU is expected to decline by 2% over the next two years, due in part to the ban on sow stalls. After the oncoming 2% decline, it may take up to 10 years for the EU meat sector to reach its 2011 production level of 45 million tones. The report also predicted that the EU would see its share of global meat exports decline over the next decade.

The latest issue of the journal Proceedings of the Nutrition Society features a number of articles related to food, nutrition, and sustainability (including one by the FCRN’s founder, Tara Garnett).

Russian authorities are considering a proposal put forward by the National Union of Consumers’ Rights Protection, which would tax high-fat products, as well as the use of antibiotics in meat production. The tax rate proposed is 10-20% for meat and dairy products with high cholesterol content. Russian authorities have reacted favourably to the proposed initiative, but there is fear that immediate adoption of the initiative could push meat prices to unpredictable levels, driving some manufacturers out of business.

An article in Insights, the magazine of the International Food Policy Research Institute (IFPRI), explores the complex issues of increasing livestock production and consumption. As consumption is flattening in the developed world, over the next several  decades  demand for meat will continue to increase in the developing world. The article also explores the need for raising livestock sustainably in order to mitigate negative impacts on human health and the environment.

This study is in keeping with a range of others that consider the effects, to health and GHG emissions of reducing consumption of red and processed meats.